I've run full product cycles: research, IA, prototyping, systems, handoff, and I've also sat close enough to engineering to build parts of it myself. That range means I don't get stuck waiting for the "right" process. If a problem needs a quick prototype instead of a deck, I build the prototype.
AI changed how fast that loop can move, and I've leaned into it early: using it to test flows, generate variations, and cut the distance between an idea and something clickable. I'm not precious about tools. I care about what gets us to a real answer faster.
Over the last seven years, I've designed across SaaS, fintech-adjacent tools, wellness apps, and marketing sites, working inside product teams and, more recently, helping founders take an idea from a rough sketch to something people actually use.
I sit at the intersection of design and execution, close enough to engineering to know what's actually feasible, close enough to business to know what's actually worth building. That combination is rare, and it's the reason I can move from idea to shipped without losing anything in the handoff.
